What is the primary purpose of job analysis in an organization?

The primary purpose of job analysis in an organization is to ascertain the skills and knowledge required for jobs. Job analysis provides detailed information about each position within the organization, including the tasks performed, the responsibilities involved, and the qualifications needed. This process is crucial for several HR activities such as recruitment, selection, training, and performance evaluation. By clearly understanding the requirements of a job, organizations can ensure they are hiring candidates with the right skills and competencies, which ultimately helps in aligning human resource practices with organizational goals.

Additionally, while determining employee salaries and evaluating performance are important HR functions, they are outcomes influenced by job analysis rather than its primary purpose. Similarly, developing marketing strategies is unrelated to job analysis, as it focuses on job-specific information rather than areas of business operations like marketing.